Beauty Day 2017
The Beauty Day was held at the Galerie Joseph du Marais in Paris on Monday, March 20, a flagship event dedicated exclusively to beauty world influencers in search of new favourites to share with their subscribers.
Couleur Caramel was honored to settle in this trendy and glamorous place, adapted to the world of cosmetics alongside other brands such as Thalgo, Ella Baché, Novexpert, Néomist, Colgate, Veet, Biotonic or Biocoiff .
The influencers who were present at the event were able to discover and test the brand’s new products, in particular the new Spring / Summer 2017 collection: Dolce Vita or the new Signature line. 100 Couleur Caramel cosmetic kits were prepared and distributed during the event to introduce the bloggers to the products and the universe of the brand.
The event was therefore a success since it was strongly relayed on social networks by influencers with the #BeautyDay by highlighting the brands who were present and bloggers’ enthusiasm.